This is called the cross-planogram analysis. The sales report gives an immediate overview of the bestselling products on the planogram and the amount of shelf space they take which gives the viewer an understanding of their assortment.Įvery store is different and has a different cliental, therefore, a store or store cluster comparison can give insights about the location related performance of products in the planograms. A basic sales report provides an overview of all the products in a planogram and the products’ facings, stackings, shelf space, sales volume, sales value and sales profit. The main report for most retailers is the sales report. But what analysis can help you understand your product range better? Examples of reports and analysis that retailers use: You can adjust your product range by performing product analysis on your product range and adjusting your assortment to the outcome of the analysis and reports. The product range and assortment should meet the customers demand as this will lead to the maximum product sales.
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